Personal information is any information that can be used to identify a person or a business.
This includes:
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Identifiers - A name, identity number, staff number, etc. - anything that can be used to identify a person.
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Access control - User names and passwords
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Demographic information - race, gender, sex, pregnancy, marital status, or national, ethnic or social origin, colour, sexual orientation, age, etc.
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Contact details
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Financial information
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Background information
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Biometric information
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Personal opinions
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Correspondence